BRAND CREATION / PACKAGING / ANIMATION
Little Angels
BRIEF
To rebrand ASDA’s baby and toddler range, creating a more modern brand that feels more in-tune with the rest of the market and appeals to the new generation of parents.
CHALLENGES
• Stretching the brand across several categories and shaping the design to work over 100+ lines.
• Significant variation of pack formats so honing the scalability and adaptability was key.
• Retaining the equity from the existing brand as it is well loved and well known within the category.
• Significant variation of pack formats so honing the scalability and adaptability was key.
• Retaining the equity from the existing brand as it is well loved and well known within the category.
Solution: Growing Up
Welcome to the new world of Little Angels. A world of illustrative scenes where babies and toddlers explore and grow, every step of the way. I aimed to create calmer and more simplified approach that moves on from the naive use of textures and rainbow colours. With a new modern muted colour palette, the logo breaks the barriers of the previous cloud shape. Carrying forward the equity of the jumbled letters, the new logo is a more grown up redesign that sits proudly at the core of the packs.
CREDITS
Client: ASDA
Design Agency: OurCreative
Photography: John Eckart
Animation: Andy Besbrode
Client: ASDA
Design Agency: OurCreative
Photography: John Eckart
Animation: Andy Besbrode