"With the packaging development there were many challenges, which included a growing range, moving to packaging which needed to stand out on supermarket shelves. There was also the challenge of keeping the brand serious enough to be synonymous with the midwives that developed it, but that also sat alongside some of the more recognisable and playful names like Spritz for Bits, and No Harm Nipple Balm.

The strong overall messaging hierarchy she developed also allowed us to get all the information we needed on front and back of pack, without it being cluttered and hard to read. A creative and talented individual - always ready to look at things from a different perspective, and produce fantastic work."