BRAND CREATION / PACKAGING
Unai
BRIEF
To create a functional mushroom drinks brand that focuses on wellbeing and conscious connection. The aim of the brand is to own the space as the market leader within the world of functional mushrooms.
CHALLENGES
• Consumers linking the taste of mushrooms with the flavours of the drink.
• Creating a disconnect to magic mushrooms.
• Lack of knowledge around the benefits of functional mushrooms.
• Creating a disconnect to magic mushrooms.
• Lack of knowledge around the benefits of functional mushrooms.
Movement, Music & Mushrooms
The brand solution was born from movement itself. The typeface elongating like the roots of mushrooms, capturing the freeze-frame of a movement. The brand symbolises a dichotomy of states: pausing yet connecting. Movement and stillness. Uplifting and unwinding.
CREDITS
Client: Drink Unai, Matt Glover & Max McCormick
Design Agency: ALLGOOD
Brand Strategy: Havas
Photography: FutureProof Creative
Client: Drink Unai, Matt Glover & Max McCormick
Design Agency: ALLGOOD
Brand Strategy: Havas
Photography: FutureProof Creative