BRAND CREATION / PACKAGING / ANIMATION
Store & Order
BRIEF
Kin, a sister brand of Wilko, has a range of products that all helps storage and organisation in the home. The brief for this was to create an optimistic, non-judgemental storage brand that explained the clever product design USP’s that the in-house team had developed. Spanning across bakeware and home storage, the first batch of product was a huge project to launch.
CHALLENGES
• The range spans across multiple categories throughout homeware.
• It’s not just storage so the brand can’t hang off this aspect.
• The name was locked in prior to briefing.
• It’s not just storage so the brand can’t hang off this aspect.
• The name was locked in prior to briefing.
SOLUTION: JOYFULLY NEAT
A modern, optimistic design, putting the joy back into storage. The thoughtful and friendly brand identity has a suite of flexible assets to shout about the clever product designs in a humble, helpful way, making it easier for the nation to stay neat.
CREDITS
Client: Kin / Store & Order
Design Agency: OurCreative
Client: Kin / Store & Order
Design Agency: OurCreative