BRAND WORLD / CONTENT CREATION / ART DIRECTION / PACKAGING DEVELOPMENT / ANIMATION
Oatier
BRIEF
An oat milk brand that guarantees a superior, frothier, oatier and tastier experience. Hence the name, Oatier.
My involvement in this project was brand delivery, content creation, event branding and art direction. Recent development have included future-proofing the packaging design for various NPD lines, developing it into something that can flex to reflect the product range, rather than being as brand awareness focused as the initial design.
My involvement in this project was brand delivery, content creation, event branding and art direction. Recent development have included future-proofing the packaging design for various NPD lines, developing it into something that can flex to reflect the product range, rather than being as brand awareness focused as the initial design.
CHALLENGES
• The initial packaging design needed future proofing to extend beyond the initial two products.
• With a change in strategy, targeting baristas and coffee-lovers meant tweaking the brand post-launch.
• With a change in strategy, targeting baristas and coffee-lovers meant tweaking the brand post-launch.
AWARDS
• World Brand Design Society: Silver Award
• The Dieline Awards: Silver Award
• The Dieline Awards: Silver Award
SOLUTION: going all oat
The brand itself needed to live and breathe beyond it's iconic yellow packaging. Everything needed to have the same striking presence. I used the shadow as a distinguishing asset along with an array of character-full stickers to develop the style of the brand not only to appeal to the new target market, but to claim it's iconicity within the milk-alternative space.
Testimonial
"Beth assisted us with our brand development, running marketing campaigns, and in managing our socials. The culmination of the support we received resulted in our brand winning two awards. Beth has been a pleasure to deal with, always professional and prompt, and I would have no hesitation in recommending her."
Neil Brady
Managing Director - Oatier
Neil Brady
Managing Director - Oatier
CREDITS
Client: Oatier
Design Agency: ALLGOOD
Photography: Nancy Anne Harbord
Client: Oatier
Design Agency: ALLGOOD
Photography: Nancy Anne Harbord